Pay Per Click Management

Google AdWords has little more than 76% of the market share. Pay-per-click marketing (PPC) can be a powerful driver of traffic to your web site. Often it is a complement to search engine optimization (SEO) when it is difficult to achieve natural search visibility for specific high demand keywords.

While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using AdWords (PPC) search engine marketing can deliver traffic online immediately; instead of over a period of months.

We would optimize your existing AdWords acount or setup a new account for you if needed. When your pay per click campaigns are optimized properly it will lower your cost per click (CPC) resulting in a better return on investment (ROI).

You control the amount you want to spend on your marketing campaign each month. Moreover, the effectiveness of your ad campaign can be clearly tracked.

Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.

PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways**.

These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.

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Our Pay Per Click Management Method

  • Establish Your Needs and what you want to achieve
  • Competitors Research
  • Setting Goals
  • Determine what keywords are relevant for your business
  • Create and optimize campaigns, ad groups, ads, keyword & landing pages
  • Add negative keywords
  • Setup conversion tracking
  • Google analytics integration
  • Identify ads that are not performing and replace with new ads
  • Maintain the best positioning for your ads in the search results at the lowest cost per click
Service Industry Website Development
Track changes weekly!
Continue to test, test and test!
Look at your campaign structure:
  • Split ad groups into more specific ad groups if needed?
Check if your keyword list is complete:
  • Add singulars, plurals, synonyms and variations
  • Enter your most important keywords in the keyword tool
  • Add all relevant variations and synonyms you find
  • Add irrelevant terms as negative keywords
Create New ad texts
  • Create 2-3 new ads in each ad group to see what variation words best
  • Include unique selling points, call to actions and intercapitalised ad text