Google AdWords has little more than 76% of the market share. Pay-per-click marketing (PPC) can be a powerful driver of traffic to your web site. Often it is a complement to search engine optimization (SEO) when it is difficult to achieve natural search visibility for specific high demand keywords.
While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using AdWords (PPC) search engine marketing can deliver traffic online immediately; instead of over a period of months.
We would optimize your existing AdWords acount or setup a new account for you if needed. When your pay per click campaigns are optimized properly it will lower your cost per click (CPC) resulting in a better return on investment (ROI).
You control the amount you want to spend on your marketing campaign each month. Moreover, the effectiveness of your ad campaign can be clearly tracked.
Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.
PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways**.
These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.